Hi there! We are LIGHT — and we’re hotshots. Our team helps brands create stories people love — and makes sure everyone hears them too. LIGHT Agency specializes in travel PR, film promotion, and lifestyle projects for digital services. Check out some of our work: Green Flow Hotel & SPA chain, content for Yandex tech giant, international film campaigns, PiscArt app, and the KinoBravo International Film Festival.

Movies

Recent international film releases we’ve fully supported with PR campaigns on the Russian market include Priscilla by Sofia Coppola, Freud’s Last Session starring Anthony Hopkins, and The Beast featuring Léa Seydoux. Our team handled everything: celebrity guests, red-carpet coverage, and all media communications — before, during, and after each Russian premiere. We also developed special projects in collaboration with influencers and partner brands to maximize media exposure and audience engagement.

Green Flow hotel & SPA

Our expertise in travel PR helped the hotel and spa chain carve out a strong media presence through dozens of publications, opinion pieces, expert commentary, and interviews with top executives — while thousands of guests discovered healing experiences in Sochi and St. Petersburg.

Yandex

As a production team with extensive experience, we created content for the social media pages of Yandex.Lavka, from eye-catching photo setups to final retouching. During the busiest times — the New Year and May holidays — we organized two festivals for Yandex.Lavka in Moscow and St. Petersburg. We invited chefs from fifty restaurants to develop and introduce a special menu based on products from our own brand, Iz Lavki. We produced the festivals, created the menu, managed photoshoots, and wrote the texts. It was both delicious and beautiful. We would be happy to share our cases for Yandex.Taxi and Yandex.Eda.

PicsArt app

PicsArt is not just an app for photo editing, but a community of creators, a territory of creativity and endless experiments. To introduce Russian users to PicsArt, we held PicsArt Sparkling Hour with a friend of our agency, blogger Yulia Mochkaeva, who told her creative friends about the app’s capabilities. We spiced up Yulia’s stories with glitter, sparkling wine, and a special welcome pack. It was bright and sparkling!

KinoBravo

We were responsible for organizing the festival press office, from accrediting journalists for screenings and ceremonies to conducting interviews with artists on-site. We organized a large press tour in Sochi, with participation from international journalists from South Africa, India, and other countries.